Townplaces is a Portuguese real estate developer helping people invest and build a life in Portugal. The challenge was to create a brand that inspires trust and familiarity, particularly for Portuguese communities living abroad.
Trust became the foundation of the brand. Inspired by familiar Portuguese references and a subtle sense of nostalgia, the identity balances reassurance with a contemporary point of view. From visual identity and art direction to website design and development, the project focused on creating a consistent experience across physical and digital touchpoints, ensuring a cohesive brand experience throughout.
Rounded corner devices appear throughout the identity as a recurring visual cue, suggesting opportunity around every corner.
Collaborators:
Tu Eu
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