Corinne Costa is an established Pilates studio with years of experience and a loyal client base. While the practice had built a strong reputation, its visual identity no longer reflected the quality and contemporary nature of the experience it offered. The challenge was to refresh the brand without losing the recognition and equity already associated with the existing logo.
With the logo already carrying recognition and equity, our focus was on building a richer visual system around it. Inspired by the controlled sliding movements of machine Pilates, we introduced subtle motion into the logotype, allowing elements to shift and move across applications. This approach helped create a more dynamic identity system while opening up new possibilities across digital and social touchpoints. Inspired by the Pilates ball, a soft blurred circular form became a defining element of the identity. Used throughout the brand, it introduces a sense of calm and movement while creating a recognisable visual thread across applications
Collaborators:
Eduardo Rodrigues (Art Direction) Filipe Soares (Web Deisgn)
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