Mindera Foundation creates pathways into technology through education, mentorship, funding, and community initiatives. As the organisation expanded, it needed a clearer identity system that could bring consistency across its growing network while remaining closely connected to the Mindera brand.
The challenge was not to reinvent the Foundation, but to build on what people already recognised. We focused on creating a clearer framework for communication and expression, bringing greater coherence to the brand while preserving its character and purpose. By working alongside stakeholders across multiple countries, we were able to understand the specific needs of each location and build a system that feels both unified and adaptable.
Elevating an existing visual language.
Existing elements such as the doodle language, graphic behaviours, and brand architecture were refined into a more cohesive visual system. Supported by practical guidelines and communication principles, the identity is designed to work consistently across regions, initiatives, and touchpoints.
Collaborators:
Inês Filipe
© 2024 Estudio Brito. All rights reserved.