Pasini Yachts is a luxury electric yacht company on a mission to make premium yachting more accessible.
Founded by a team with extensive experience across automotive engineering, design, and innovation, the ambition was to create a brand that challenged the category's traditional codes. We worked alongside the founding team to shape the strategy, visual identity, and art direction while the yacht itself was still being developed.
Pasini reinterprets the codes of luxury through a more relaxed and contemporary lens.
Built around a minimalist yet playful visual language, the brand shifts the conversation away from ownership and towards experience. Through intimate storytelling and a more human perspective on life at sea, luxury becomes something felt rather than displayed.
Collaborators:
Tu Eu
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