The Press Club

A cannabis extraction

Packaging

Branding

Art Direction

Building a packaging system that could grow with an expanding product line while preserving a clear and recognisable brand identity.

As The Press Club expanded its product offering, the challenge was to create a packaging framework capable of supporting new products and categories while preserving a strong and recognisable identity. The goal was to bring consistency to an increasingly diverse catalogue without limiting future growth.

A system built on structure and flexibility.

Rather than treating each product as a standalone item, we developed a modular visual language defined by a clear hierarchy of colour, typography, and information. This approach allows the system to adapt seamlessly across categories while remaining cohesive at every touchpoint.

Built around both growth and retail performance, the system combines strong shelf recognition with clear product communication. The result is a packaging experience that feels intuitive for consumers, distinctive in-store, and flexible enough to support the brand's evolution for years to come.

Collaborators:

Venga Brands

Lucens

Previous Project

Next Project