Establishing a distinctive presence in a competitive lighting market.
Lucens is a Portuguese supplier of premium architectural lighting solutions, representing a carefully selected portfolio of international brands. As a new player entering the national market, the challenge was to create a brand that communicated expertise, credibility, and trust while standing apart in a highly technical category. Through a new visual identity and website, we transformed Lucens' expertise into a distinctive and recognisable brand presence.
A brand inspired by light in constant transformation.
Inspired by the ever-changing behaviour of light, the identity translates beams, reflections, and movement into a distinctive symbol designed to evolve across both static and digital environments.
Collaborators:
Inês Filipe
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