OMNI is a Copenhagen-based startup transforming how office furniture is accessed. Through a subscription model, the company enables businesses and remote workers to create high-quality workspaces without the commitment and waste associated with traditional ownership.
Joining OMNI in its earliest stages, we worked across the full stack of the brand, shaping everything from strategy and identity to UX/UI, web design, and product thinking. As the startup evolved, every touchpoint was shaped under a single vision, allowing the brand and product to grow together.
Designing a system around the spaces people live in.
The identity draws inspiration from the different environments that shape the modern workplace, from focus spaces and meeting rooms to collaborative and creative settings. These archetypes informed a flexible system of symbols and visual elements, creating a brand language capable of adapting across products, services, and digital experiences.
Designed across multiple breakpoints, from desktop to mobile, the platform prioritises usability above all else. Particular attention was given to clarity, efficiency, and ease of use, ensuring a consistent experience across different devices, user types, and subscription journeys.
A digital ecosystem designed around the user.
Beyond the website, the project included the design of a custom account platform supporting different user types and subscription journeys. Information architecture, onboarding flows, and account management experiences were carefully designed to support the unique requirements of OMNI's subscription-based service.
Collaborators:
eu tu
© 2024 Estudio Brito. All rights reserved.