Mindera

Consulting and software engineering company

Art Direction

Visual Identity

Branding

UX/UI Design

Social Media

Editorial

Growing the brand without outgrowing its culture.

As Mindera continued to grow internationally, we were invited to help shape a new creative direction capable of supporting its expansion while preserving the culture and personality at the heart of the company.

The project extended across the full brand ecosystem, from visual identity and sub-brand architecture to typography, colour systems, iconography, motion, and digital experiences.

One brand, multiple voices.

As new services, industries, and initiatives emerged across the organisation, the challenge became one of balance: creating a flexible system capable of supporting external communications, internal culture, sub-brands, community initiatives, and new business areas without fragmenting the brand. Working closely with stakeholders across different departments, we helped define a framework that allowed each area to express its own character while remaining part of a shared ecosystem.

Extending the brand into digital.

Working closely with UX/UI and development teams, we helped create a digital platform capable of communicating Mindera's growing breadth of services while maintaining clarity and consistency.

Collaborators:

Eu Ela

White & Green

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